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Beyond Luck

Ron Kranz - Tuesday, January 18, 2011

How to manufacture favorable circumstances

You know the saying, ‘it’s about being in the right place at the right time’. Luck is on your side when the stars are aligned putting you in the ‘right place at the right time’. I am tired of waiting for the stars to become aligned, are you?

What is luck anyway?

The dictionary defines luck as a ‘force that makes things happen’. It is about favorable circumstances that present opportunity. But we need to be ready and prepared to seize those opportunities. When we are prepared and the opportunity presents itself, we are said to be “lucky”.

Luck is where opportunity (favorable circumstances) intersects preparedness (readiness). You have probably heard this definition before. The ‘force that makes things happen’ is about the energy to create opportunity and to be prepared.

Do you have the energy to manufacture luck? I suspect so. I know I do. Well, if we have the energy, then the limiting factor to creating luck must be the know-how. Let’s think about this.

A business opportunity could be described as consisting of four elements:

  1. A need (circumstance)
  2. Having a methodology to fulfill that need (intellectual preparedness)
  3. A process to apply the method (delivery preparedness), and...
  4. A capacity to perform (resource preparedness).

Based on this analysis, the only element outside of our control is the need - the needs of our potential customer or client. So luck must center on the need, which is about creating favorable circumstances.

So if we understood the needs of our customers we could create favorable circumstances.

So the next question becomes, how do we find potential customers with - the need?

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